Rock Paper Reality (RPR) Collaborates with Leading Tech Giants to Enhance Cross-Platform AR Retail Experiences
Today, Rock Paper Reality (RPR) collaborated with Google and Adobe, bringing a location-based AR customer experience to Paper Tree, a Japantown, San Francisco-based origami shop. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to promote commercial XR opportunities for in-person businesses.
Patrick Johnson, CEO and Founder of Rock Paper Reality, said:
The potential for any brand to tell stories beyond their traditional storefront or page, elevating how their audiences discover and engage with their products in the digital realm is huge. With immersive spaces and headset use on the rise, it has never been more vital to have an omnichannel 3D strategy in place, particularly powerful with the younger generation where 3D worlds are the norm.
Linda Mihara, Manager and part-owner of Paper Tree, noted that the AR shopping experience presents “an unprecedented way to view origami.”
It gets the viewer up close, where they can see incredible detail. The 3D animation of the Peace Sphere literally brings the Origami to life, enhancing its design
Google provides its ARCore platform, Photorealistic 3D Tiles from Google Maps Platform, and Geospatial Creator to assist with the project. The RDR team photographed the store’s origami paper to help convey the figures’ texture, color, and “reality” as digital twins.
Leveraging Powerful Adobe Software
Preston Platt, CTO and Founder of Rock Paper Reality, said:
Leveraging Adobe’s powerful tools has been a game changer. The Adobe toolset allows us to elevate workflows, achieving new heights of speed and efficiency.
James Zachary, XR Creative Lead of 3Di at Adobe, remarked that working with RPR unveiled a “transformative location-based experience in San Francisco’s Japantown.”
Google’s Geospatial Creator allows brands and creators to “easily design location-based augmented experiences. AR retail experiences can help tourism and commercial opportunities, making it easier for developers to create XR content.
Showcasing the Potential of Retail-Based XR Experiences
Shoppers can access the AR content using a QR code, giving organizations a chance to showcase the potential of retail-based XR services. IOS and Android users can create and use immersive shopping experiences on Adobe Aero, continuing to drive the XR developer talent pool upwards.
Sources:
Visual Search technology report – XR Today
Rock Paper Reality
Google Geospatial Creator
Adobe Aero
Google ARCore
Google Maps Platform
